Welcome to my folio
Ty Ellison · Creative Development Lead(whatever that means??)
I am based in Melbourne
I'm Ty Ellison
, a creative development lead in Melbourne. sometimes I develop ideas (*Right), sometimes i build tools and workflows that help others develop the ideas (*Left).
The things I use most are: Adobe + Figma + Miro + Claude Code + strong oat lattes + Spotify + pen and paper
As found on my desk
Multiple notebooks
After hours
I run a film club, called hundreds of homies
My Coffee order
Strong oat latte.
And like five of them.
Maybe this is annoying
I am always on the aux in the office.
A recurring theme
There’s usually a star somewhere on me.
Running out of shelf space
Collecting DVDs, vinyls, cassettes and as many other forms of physical media
That‘s enough about me.
Selected work
Selected work
Hero idea and art direction by
Ty Ellison
Vinnies Gift Good
A pre-loved Christmas
I developed the hero idea and led the art direction for Gift Good, with gift tags and social ideation as my main creative focus. The idea brought together three benefits: good for you, good for them and good for the planet.
A pre-loved Christmas
Alongside my creative role, I managed freelancer bookings, worked with producers on costing and coordinated internal PR bookings. The campaign rolled out across 120 stores and recorded more than 400,000 customers and 6% sales growth.
Art direction and set design by
Ty Ellison
Gruen
Can’t take ’em with you
Gruen asked us to sell compulsory organ donation. We borrowed a familiar bit of advice about money and took it much too literally. I worked across the concept, art direction and set design.
Original concept by
Ty Ellison
Guide Dogs
Get In On The Story
Get In On The Joke began with recreating viral content in an accessible way. It grew into Get In On The Story, bringing news and social content to more people, alongside guidelines to help others make their own content accessible.
Concept, art direction and set design by
Ty Ellison
ANZ
Cybersecurity Rangers
Cybersecurity training for ANZ’s internal audiences, built around a wilderness world and a Cybersecurity Ranger. I worked across the idea, films, poster design and the educational booth in the ANZ office.
Designed and built by
Ty Ellison
Program Roadmap
Connected agency planning
I brought my experience of developing creative work into the planning requirements, so the team’s time reflects what it is being asked to make.
Connected agency planning
Program Roadmap connects scopes, budgets, timelines and resourcing. Completed-job reporting informs future estimates and schedules.
Set design and creative direction by
Ty Ellison
NEFF
Seasonal recipe shoots
Set design and creative direction for NEFF’s seasonal recipe shoots. I worked with food stylists and home chefs on recipes and references, built the briefs and oversaw the work on set.
Draft
Ty Ellison
Vinnies owned assets
Donation bins to shopfronts
Donation bins, sticker packs, truck redesign and store wraps. Artwork to be added.
2nd AD
Ty Ellison
Shlof Gezunterheyt
Short film
2nd AD on Shlof Gezunterheyt. Shortlisted for two film festivals.
Designed and built by
Ty Ellison
Deck Builder
Taking the friction out of presentations
I built Keep Left’s design system and the guidance for interpreting content, then reviewed the outputs as an art director and refined the skill.
Taking the friction out of presentations
The team turns its own documents or rough slides into a finished deck and saves three to four hours a presentation. I built and rolled out the AI skill and its review step.
Project led by
Ty Ellison
Microsoft tenancy migration
Moving 25 years of agency data
25 years of Microsoft data, over 3TB and 40 accounts, moved into a new business account overnight. I coordinated the stakeholders and IT company through three to four months of preparation, the cutover and the follow-up.
Art direction and production by
Ty Ellison
PassportCard
When ‘it’ happens
Art direction for PassportCard’s social assets, bringing the ‘When it happens’ campaign into animation.
When ‘it’ happens
I booked freelance animators, managed the budget and coordinated the external production of PassportCard’s social assets.
Written by
Ty Ellison
Left Field Report
Film reviews
I wrote about Frances Ha for What’s My Age Again? and Society of the Snow for The Sheep Edition, connecting a personal response to each film with the edition’s wider theme.
ContactTy Ellison