Ty Ellison ←Work 04 of 12→
Work 04ANZRight brainCreative

ANZ — Cybersecurity Rangers

Client: ANZRole: Ideation, art direction and set designAgency: Keep LeftCreative and operations
How it was madeTy Ellison

The idea

Cybersecurity can be a lot to take in. We gave ANZ’s people a ranger to help them navigate it.

Created for an internal audience, Cybersecurity Rangers used a wilderness world led by Perry to make advice about scams and fraud easier to engage with. That world ran through the films and posters, then turned up in the ANZ office itself.

Building the world

I worked across the ideation and set design for the films, designed the posters and designed the educational booth installed in ANZ’s Melbourne office.

The Ranger Hut gave staff a physical place to engage with the campaign, with an interactive screen bringing the advice into the office. It needed to feel like part of the same world they had seen on screen.

Getting it made

Alongside the creative work, I booked freelancers, worked with producers on costing and coordinated internal bookings.

The work covered six films, the poster designs and the educational booth. I carried the creative through those different formats while helping coordinate the people needed to deliver them.

The campaign
Ranger Hut activation at ANZ
Inside the Ranger Hut
The foyer screen
Campaign posters
Full idea board
CreditsANZ

Client

ANZ

My role

Ideation, art direction and set design

Agency

Keep Left

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