PassportCard — When ‘it’ happens
The idea
Travel insurance is usually something you buy and hope never to think about again. PassportCard gave us something more tangible to work with: a payment card that could help when a trip went wrong.
The campaign treated it as a travel accessory worth packing. Familiar holiday mishaps showed the moments when you might need it.
Bringing it into the feed
I art directed the social assets, working with freelance animators on the executions.
The social work brought the holiday situations and the card’s benefit together, carrying the “When ‘it’ happens… Payout happens” idea through the assets.
PassportCard — When ‘it’ happens
I booked the freelance animators, managed the external collaborators and kept track of the production budget. The social work sat within a wider campaign whose PR activity generated 5.4 million in reach.
Client
PassportCard
My role
Social art direction
Agency
Keep Left
Right brain