Work 09BYD Shark 6 and Atto 2Right brainCreative / Ops
Art direction, with a view of what it takes to make it.
Client: BYDRole: Art direction, plus resourcing and budgetsAgency: Keep LeftNot yet in market
[BYD: coming once in market]
The work and the thinkingTy Ellison
I joined the Shark 6 and Atto 2 campaigns as art director from the early stages, working on ideation and creative direction.
Alongside that, I was involved in freelance resourcing and budgets. Having both responsibilities meant the developing ideas and the practical needs of the account were visible together.
I’ll share the creative in more detail once the work is in market.
My role
Art direction, freelance resourcing and budgets.
The workImages to come
[Coming soon]
[Coming soon]
The left brain, at a glanceBoth brains, one account.
Developing the work and helping put the team around it.
Alongside art direction for the early phases of the Shark 6 and Atto 2 campaigns, I worked on freelance resourcing and budgets for the account.
CreditsBYD Shark 6 and Atto 2
Client
BYD
My role
Art direction, plus resourcing and budgets
Agency
Keep Left
Approach
Creative and operations
NextWork 10 of 12
Right brain