Developing the work and helping put the team around it.
Art director
Early phases of both campaigns
Resourcing
Freelance team, at the same time
Budgets
Kept on track
Soon
Not yet in market
Alongside art direction for the early phases of the Shark 6 and Atto 2 campaigns, I worked on freelance resourcing and budgets for the account.
That gave me a view of the work being developed and the capacity available to make it. Creative decisions and delivery needs were part of the same conversation.
My responsibilities changed as the senior team moved back into concepting, and I stepped back from day-to-day resourcing. It’s a useful example of how the role can flex around what a project needs, rather than staying inside a single job description.
Facts and figures
Shark 6 and Atto 2 campaigns
Early-stage art direction
Freelance resourcing
Account budgets
Art direction, with a view of what it takes to make it.
I joined the Shark 6 and Atto 2 campaigns as art director from the early stages, working on ideation and creative direction.
Client
BYD
My role
Art direction, plus resourcing and budgets
Agency
Keep Left
Approach
Creative and operations
Left brain