Work 06NEFF: Seasonal recipe shootsLeft brainCreative / Photography
Every image had three places to be.
Client: NEFFRole: PhotographyAgency: Keep LeftCreative and operations
[NEFF: seasonal recipe image]
Delivering the image libraryTy Ellison
Across five seasonal shoots, I photographed around 20 hero images per shoot for NEFF’s website, social channels and recipe books.
Each image was delivered in three crops, giving the team versions for the different placements. My role was photography.
Behind the workScreens to come
[Results card]
[Press coverage]
[Behind the scenes]
The right brain
Making the food and the kitchen belong in the same picture.
I photographed the food and appliances as part of the same scene, considering the framing across different crops and the consistency of the wider collection.
CreditsNEFF: Seasonal recipe shoots
Client
NEFF
My role
Photography
Agency
Keep Left
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Left brain